UC Press came to Chen to completely reimagine their web presence. We collaborated with their team to tackle the problem of navigating through their large catalog. I led the design effort in our studio to create a fresh approach that would work seamlessly between the main site and the blog. We worked closely with their development group to create a system of templates within their CMS that gave them full control of constantly changing content, maintaining the overall coherant design language.
Role: Design Direction, UX
Designer: Bernee Briones
Developers: Ben Falk and the UC Press dev team